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Dairy Queen Chooses Iasta SmartSource for Strategic Sourcing and Advanced Sourcing Optimization
Dairy Queen uses Iasta e-Sourcing technology to increase efficiency and accuracy of bid collection and award allocation for complex sourcing projects.

Indianapolis, IN, November 6, 2006

Iasta.com, Inc., is fast-becoming the leading innovator of e-Sourcing software and services for global supply management within the restaurant and foodservice industries. Today the company announced International Dairy Queen, Inc. has chosen Iasta SmartSource™ to simplify procurement process through the usage of advanced decision optimization and analysis, as well as to lower overall procurement costs. Today's announcement comes on the heels of a string of customer agreements for Iasta with restaurant and food corporations. Dairy Queen® expects to, and has already, seen significant value and cost savings using Iasta's strategic sourcing technology.

"We spent several months analyzing available technologies. Iasta provides a great value with its optimization-based sourcing features as well as its global support services," said Will Costello, VP Purchasing at International Dairy Queen, Inc. "The software enhances our analysis capabilities, enabling us to consider multiple supply chain scenarios in dramatically compressed time frames. For supply chain management, the tools and services are invaluable."

Iasta SmartSource features the industry's most powerful Decision Optimization engine, which enables users to analyze complex award scenarios with constraint-based filters. Its e-RFx technology fuels the procurement process, enabling users to easily create, distribute, and analyze RFI, RFQ, and RFP documents with streamlined communication between respondents/bidders as well as improved internal collaboration. Iasta technology rivals the most advanced optimization solutions in the e-Sourcing industry - without the high maintenance costs and professional services typically associated with this technology.

Executives at International Dairy Queen exemplify the type of global thought leaders that continue to select Iasta, said David Bush, vice president of business development at Iasta.

"Decision Optimization technology is a very powerful tool that is used by strategic sourcing leaders to build the proper award allocations through constraint based mathematical modeling. SmartSource is leading the way with an easy to use interface that allows any company to take advantage of such cutting edge technology," said Bush. "This tremendous track record has established Iasta as the value-leading expert within restaurant and food industry sectors."

Generally regarded by analysts, clients and industry experts to be among the best supply management tools available, Iasta helps Sourcing Teams become more strategic by helping them make better business decisions. For the past three years, Supply & Demand Chain Executive has named Iasta to its Top 100 as a leading supply and demand chain innovator.

About Iasta
Iasta is a software and global service provider of cost-effective Supply Management solutions. We help companies of all sizes and locations make better purchasing decisions - about the right product, the right provider at the right price. Companies use Iasta's product platforms to automate their strategic sourcing processes and provide buyers with the ability to collect and analyze supplier information. Iasta SmartSource™ enables companies to communicate with buyers and suppliers through built-in, integrated components such as: e-RFx / Auction, Project Management, Decision Optimization, Document Library, Contract Management and Management Dashboard. Customers include industry leaders such as YUM! Brands, Inc., Monsanto, ServiceMaster, Timex, OfficeMax, Burlington Coat Factory and Brunswick. These customers and many more extract value through Iasta optimization-based sourcing products and services - the Power to Decide. For more information, please visit www.iasta.com or call 317.594.8600.

About International Dairy Queen, Inc.
International Dairy Queen, which is headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen restaurants in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. International Dairy Queen is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway (NYSE: BRK.A and BRK.B). Following the successful roll out of DQ Grill & Chill®, Dairy Queen's quick-service food concept that features an all new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.



Iasta is a trademark of Iasta.com, Inc. All other products and brand names are trademarks or registered trademarks of their respective owners.

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