Iasta Named for Fourth Time to Supply & Demand Chain Executive due to Vision and Ability to Deliver Sourcing Solutions
Exclusive Listing is an honor to be named for the Fourth Consecutive Year to Iasta

Indianapolis, IN, July 18, 2007

Iasta.com, Inc., a leading provider of software and global services for e-Sourcing, today was recognized for the fourth consecutive year by Supply & Demand Chain Executive Magazine for excellence in the e-Sourcing and supply chain management industry. This achievement further illustrates Iasta’s leadership role in the Supply Management industry.

This year the magazine focused the criteria for its "100" feature on the 21st century supply chain. Supply & Demand Chain Executive has identified leading providers of supply chain services and technologies who are at the forefront of innovation. "Our readers turn to Supply & Demand Chain Executive to learn about new solutions and best practices for enabling the supply chain, to understand trends in supply chain technology, and to benchmark their own companies' enablement initiatives with those of other enterprises across industry verticals," explained Andrew K. Reese, editor of Supply & Demand Chain Executive.

Melissa Beuc, Senior Director of Marketing and Product Development of Iasta, added, "Supply & Demand Chain Executive is a well-respected information venue that our customers and prospects turn to learn more about industry trends and best practices. It means a great deal to the global Iasta team to be part of the 2007/2008 list. Additionally, it validates our vision and commitment to product advancement and customer service.”

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.

About Iasta

Located in Indianapolis, Iasta is a software and global service provider of e-Sourcing solutions. We help companies of all sizes and locations make better purchasing decisions - about the right product, the right provider at the right price. Companies use our SmartSource™ product platform to automate the strategic sourcing process by providing the ability to collect, distribute, allocate and analyze information between buying and supplying organizations. Iasta’s spend analysis platform, SmartAnalytics™, enables companies to improve the quality of decision-making by providing better visibility into information about goods, services and suppliers. SmartOptimization™, Iasta’s decision optimization platform, streamlines decision-making by eliminating separate spreadsheets, thereby helping buyers implement savings sooner. Customers include industry leaders such as ServiceMaster, Monsanto, Timex, OfficeMax, YUM! Brands, Burlington Coat Factory and Brunswick. Iasta has helped these customers and many more extract value through our optimization-based sourcing products and services - the Power to Decide. For more information about Iasta, please visit www.iasta.com or call 317.594.8600.

Iasta is a trademark of Iasta.com, Inc. All other products and brand names are trademarks or registered trademarks of their respective owners.

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