Iasta Expands Global Channel Partnerships
Latest successes come from solution partnership in Israel

Indianapolis, IN, January 3, 2005

Iasta.com, Inc., a leading provider of e-Sourcing tools for the Global 3000, announces today that it is expanding its channel relationship with Mashik of Tel Aviv, Israel. As one of the premier Industrial Engineering & Information Systems consulting companies in the Middle East, Mashik and Iasta have been able to provide solutions to four new clients in the second half of 2004. The new clients include leading corporations from the banking, defense, and consumer packaged goods industries. Each has realized significant benefits from consultation combined with reverse auction events which include professional services, logistics, and direct materials.

"Iasta has been growing rapidly for five years and we have recently seen opportunities abroad where we do not have a physical presence. Partnerships with valued companies like Mashik, who have proven very capable of providing high quality consulting, have generated new clients and expanded our global reach. We look forward to building a stronger relationship with all these new companies in the future," stated David Bush, Vice President Business Development.

Additionally, Eran Fastman, VP Marketing & Sales of Mashik said, "We have been very pleased with the performance and functionality of the Iasta SmartSource^TM system. I know this market well and have experience with other providers, and Iasta has exceeded expectations."

About Iasta

Iasta is a leading global provider of sourcing software and service solutions located in Indianapolis. As a significant and emerging provider of e-Sourcing applications and services, Iasta has amassed an impressive client list of over 40 companies, most of which are within the Global 1000. Through its unique combination of industry-leading web-based software, in-depth supply market information, and implementation of sourcing best practices for supply chain management, Iasta has helped customer's source goods and services with an average cost reduction of 17%, in addition to significant reductions in sourcing cycle times. For more information about Iasta, please visit www.iasta.com or call 317.594.8600.

Iasta is a trademark of Iasta.com, Inc. All other products and brand names are trademarks or registered trademarks of their respective owners.

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